Maya Gasanova profile picture

CREATIVE BRAND
MANAGER WITH A
STRATEGIC APPROACH

I transform brands into cultural phenomena through emotionally resonant storytelling and viral, budget-smart campaigns.

9K+
Instagram Growth
Followers in 8 months
$300
Ad Spend
Total Budget
300%
Sales Impact
Increase
115%
Engagement
Growth

SKILLS & EXPERTISE

A comprehensive skill set built through years of hands-on experience in brand management and digital marketing.

CORE COMPETENCIES

Brand Architecture & Creative Strategy95%
Community & Influencer Ecosystem Building92%
Content Ecosystems & Campaign Management90%
Data-Driven Creative Optimization88%
Viral Campaign Conceptualization93%
Visual Storytelling91%

TOOLS & TECHNOLOGIES

Team Leadership
Visual Storytelling
Data Analysis
Campaign Management
Content Strategy
Influencer Management
Community Building
Creative Strategy
Brand Architecture
SocialBakers

PROFESSIONAL JOURNEY

A timeline of impactful roles and achievements in brand management and digital marketing.

2024 - Present

Marketing Manager

Orion Hotel Bishkek • Bishkek, Kyrgyzstan

Leading brand refresh and creative campaigns for luxury hotel marketing.

  • 30% increase in local digital engagement
  • Directed in-house photo/video productions
  • Led cross-functional brand messaging

2022 - 2023

Creative Brand Manager

Madame Madeleine Bakery • Bishkek, Kyrgyzstan

Built and grew social media presence with minimal ad spend.

  • 9,000 followers in 8 months with $300 ad spend
  • Tripled sales through gamified campaigns
  • 40% increase in repeat purchases

2020 - 2023

Social Media & Brand Manager

Turandot Skincare • Bishkek, Kyrgyzstan

Led brand storytelling and content strategy focused on skincare education.

  • Developed authentic influencer partnerships
  • Launched successful PR gift boxes
  • Managed Meta Ads campaigns

2015 - 2017

Social Media Marketing Manager

Namba Media • Bishkek, Kyrgyzstan

Managed multiple client social media profiles and campaigns.

  • Managed 7 client profiles simultaneously
  • Optimized Facebook ad campaigns
  • Built engaged social communities

PORTFOLIO

A showcase of successful campaigns and brand transformations that delivered measurable results.

Girls' Night Out in Provence
Social MediaCommunity BuildingInfluencer Marketing

Girls' Night Out in Provence

L'Occitane en Provence

Created groundbreaking social media strategy for L'Occitane Kyrgyzstan, becoming the first Central Asian franchise with an official Instagram page.

Results: 15,000 Instagram followers in 1 year without paid ads
Madame Madeleine Growth
Social GrowthContent StrategyCommunity

Madame Madeleine Growth

Madame Madeleine Bakery

Implemented innovative content strategy focused on live content, behind-the-scenes stories, and gamified contests.

Results: 9,000 followers and quadrupled sales in 8 months
Turandot Beauty Boxes
PR CampaignProduct LaunchInfluencer Marketing

Turandot Beauty Boxes

Turandot Skincare

Designed and launched PR campaign around exclusive beauty boxes, generating significant buzz and brand recognition.

Results: Significant increase in brand awareness and sales
Tunduk Necklace Campaign
Influencer MarketingCultural MarketingBrand Strategy

Tunduk Necklace Campaign

Tamler Jewelry

Led sensitive influencer campaign for patriotic jewelry during politically delicate time.

Results: Enhanced brand reputation and cultural relevance

EDUCATION

Bachelor of Arts

Journalism & Mass Communications
American University of Central Asia (AUCA) • 2013

Comprehensive education in media, communications, and journalism fundamentals.