CREATIVE BRAND
MANAGER WITH A
STRATEGIC APPROACH
I transform brands into cultural phenomena through emotionally resonant storytelling and viral, budget-smart campaigns.
SKILLS & EXPERTISE
A comprehensive skill set built through years of hands-on experience in brand management and digital marketing.
CORE COMPETENCIES
TOOLS & TECHNOLOGIES
PROFESSIONAL JOURNEY
A timeline of impactful roles and achievements in brand management and digital marketing.
Marketing Manager
Leading brand refresh and creative campaigns for luxury hotel marketing.
- 30% increase in local digital engagement
- Directed in-house photo/video productions
- Led cross-functional brand messaging
Brand and Social Media Manager
- Led brand, marketing, and social media strategy for Instagram, TikTok, and Twitter, blending creative vision with measurable results.
- Produced and styled photo and video shoots from concept to completion sourcing and managing photographers, directing visuals, and keeping every detail on-brand.
- Created and ran PR campaigns that boosted brand awareness and strengthened market position, making every dollar count through smart, resourceful strategies.
- Drove engagement and made the brands part of the conversation with innovative, budget-conscious campaigns that delivered big results.
Creative Brand Manager
Built and grew social media presence with minimal ad spend.
- 9,000 followers in 8 months with $300 ad spend
- Tripled sales through gamified campaigns
- 40% increase in repeat purchases
Social Media & Brand Manager
Led brand storytelling and content strategy focused on skincare education.
- Developed authentic influencer partnerships
- Launched successful PR gift boxes
- Managed Meta Ads campaigns
Social Media Manager & Content Creator
- Managed daily social media campaigns, growing Instagram through strategic monthly content plans.
- Produced compelling photo, video, and graphic content consistent with brand aesthetics.
- Enhanced community engagement by responding with empathy and professionalism.
Brand and Social Media Manager
Driving creative growth strategies and standout brand storytelling for a global luxury beauty brand.
- Grew Instagram from 0 to 15k through original campaigns and active community building
- Conceived and led influencer collaborations with native ad concepts that boosted recognition
- Directed creative, platform-specific content production (photo, video, graphics, copy) for Instagram & Facebook
- Initiated and executed independent growth campaigns beyond core marketing plans
- Managed targeted ad campaigns in Facebook Ads Manager to expand reach and engagement
Social Media Marketing Manager
Managed multiple client social media profiles and campaigns.
- Managed 7 client profiles simultaneously
- Optimized Facebook ad campaigns
- Built engaged social communities
PORTFOLIO
A showcase of successful campaigns and brand transformations that delivered measurable results.
Girls' Night Out in Provence
Created groundbreaking social media strategy for L'Occitane Kyrgyzstan, becoming the first Central Asian franchise with an official Instagram page.
Madame Madeleine Growth
Implemented innovative content strategy focused on live content, behind-the-scenes stories, and gamified contests.
Turandot Beauty Boxes
Designed and launched PR campaign around exclusive beauty boxes, generating significant buzz and brand recognition.
Tunduk Necklace Campaign
Led sensitive influencer campaign for patriotic jewelry during politically delicate time.
EDUCATION
Bachelor of Arts
Comprehensive education in media, communications, and journalism fundamentals.